FRAM is an industrial design project exploring circularity and how it contributes to sustainable user behavior and circular product lifecycles.
Imagine a society where sharing products is more convenient than owning. Imagine driving to a DNT cabin with no luggage, and being met with an outdoor set of your preference. No responsibility, storage, or maintenance knowing that Bergans is being responsible for you.
Project FRAM is a step in that direction. Making outdoor products shareable is possible but it requires great service, business, and industrial design strategies. Focusing on Bergans rental and subscription-based services, user insights, and product lifecycles, I have designed an outer-layer sleeping bag to fit both backstage and front-stage user needs.
Imagine a society where sharing products is more convenient than owning. Imagine driving to a DNT cabin with no luggage, and being met with an outdoor set of your preference. No responsibility, storage, or maintenance knowing that Bergans is being responsible for you.
Project FRAM is a step in that direction. Making outdoor products shareable is possible but it requires great service, business, and industrial design strategies. Focusing on Bergans rental and subscription-based services, user insights, and product lifecycles, I have designed an outer-layer sleeping bag to fit both backstage and front-stage user needs.
Please visit this link for the full project report for process and final deliverables:
https://www.calameo.com/read/00583131564982a7ff0e5
https://www.calameo.com/read/00583131564982a7ff0e5
