"Product 7: Brand Strategy" class project at Art Center College of Design (Fall 2019). The goal of this project was to learn how to build brand strategies and apply them to services and products through future roadmaps. I chose to look at Sennheiser´s current position in the audio markets and where this company should be heading for the next 10 years.
* Student Project - No Affiliation with Sennheiser *
During 14 weeks we learned different analytical methods for R&D, to create specific archetypes, and ways to approach both our current market but also other possible markets. About 8-9 weeks of analytics and R&D which then led to an intense and rapid prototyping phase to create products that would visualize our new approach to the company. It truly was a hectic semester with a lot of new thinking; therefore I have summed it all up in a full report that you can have a look at here:
Presentation poster
Presentation poster
Video showing the idea of visualizing artists. Made with Twinmotion + Solidworks
Render of how the floating speaker would follow the devices. Made with Keyshot